For
approximately twenty five years the event known as Lead
East has been referred to as "The World'sBiggest
Fifties Party." The party's host, Terry Cook, has
had a lifelong love affair with 50's era custom cars.Over
the years he had attended many car shows, both for his
own personal enjoyment and in his capacity as editor of
some major car publications. As exciting as the cars may
have been, Terry felt that much more could be offered
to make the car show experience that much more enjoyable.So,
when the first Lead East made its debut, the traditional
car show concept was radically customized. Not only was
there the presence of a large number of 50's era stock
and custom cars, there was live and recorded 50's music,
people dressed in 50's clothes, hair in era-appropriate
styles, talk of a more innocent time, and fun that lasted
well into the night. The Fifties culture was resurrected.
A Fifties party was born.
And
each year Lead East got better. When Fairway Productions'
Bob Findlay was offered the opportunity to produce the
Lead East videos in 1993, he was very aware that this
was a special event that would require a special touch.
Before Fairway even came close to aiming a lens at its
first custom car or leather jacketed greaser, a list of
goals was established that remains valid today.
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To
capture the spirit and energy of Lead East, an exceptional
party atmosphere. |
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To
create a video that would be as interesting to those
who weren't in attendance as to those who were. |
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To
shoot upwards of 17 hours a day to capture the best,
the most interesting of cars and people, night and
day. |
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To
dedicate the time necessary in the editing process
to produce a video in which we, and all the people
who are in it,
could take pride. This averages close to 1000 hours
of edit time. |
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To
include "backyard customs" as well the big-buck
cars, believing that pride, enjoyment and participation
in the sport are the most important elements. |
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To
strike a balance between showing the cars and covering
the non-car events, using the music of The
Razorbacks and other outstanding groups to pace
the action and capture the excitement. |
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